Powers through tough wash day challenges without dyes, optical brighteners or synthetic fragrances. Clinically tested hypoallergenic and non-irritating to skin. Designed for standard and HE machines, and works well in all temperatures. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation.